The Joy of Fred Blog » Behind The Scenes

Fred’s Tips for Successful Stamped Cookies

‎Posted March 20, 2013 in Behind The Scenes. Tagged with .

1. Roll just-mixed dough between two sheets of parchment paper before you chill it. Don't forget to dust it lightly with flour before rolling.

2. For a crisper cookie, roll dough to about 1/4". You may roll it up to 3/8", which some people find easier to work with. The cooking time will vary depending on the thickness.

3. Chill at least 30 minutes before cutting. It's easier to cut when it's cool, but you'll get a better impression when the dough has softened slightly.

4. Before cutting and stamping, pull the top sheet of parchment off and lightly dust the dough with flour. Replace the parchment; flip over and repeat.

5. To stamp cookies, dip both sides of the cutter into flour and tap off any excess. Using the stamp side, press it evenly into the dough until it is flush with the dough. Flip over the cutter, center it over the impression and press it down to cut out the shape. If the dough sticks to the cutter, just give it a couple taps — it should pop right out. Place on a Silpat*-lined cookie sheet and bake in the center of a preheated oven. Let cookies cool completely before decorating.

6. For best results, use Royal Icing to decorate — it hardens nicely and won't run off the cookie. You can purchase a mix at your local craft store. To decorate, pipe a fine line of Royal Icing around the edge of the letter, let it harden then fill the shape with more icing. Dry completely before stacking.

* All of the cookies in our Test Kitchen are baked on Silpats, which makes for a much more evenly baked cookie.

 

From Fred's Cookbook

LetterPressed Sugar Cookies
This recipe will make about 3 dozen Letterpress cookies — but go ahead and double it if you have something important to say!

1 cup unsalted butter

1 cup sugar

1 large egg
1 tsp. vanilla extract
1.5 tsp. baking powder

3 cups flour

1/2 tsp. salt

Preheat oven to 350 degrees. In a standing mixer, cream butter and sugar until light and fluffy. Add eggs and vanilla. Mix well. In a separate bowl, whisk dry ingredients together. Add dry ingredients a little at a time to the butter mixture. Mix until flour is completely incorporated.

Split dough in half, and roll each half between two sheets of parchment paper to desired thickness, and chill for 30 minutes. Remove from refrigerator, and carefully lift off one sheet of parchment, then lightly dust the dough with flour. Replace the parchment, flip over and repeat.
Cut, stamp then bake on an ungreased cookie sheet for 8 to 10 minutes or until cookies begin brown around the edges. Leave plain or fill each letter with Royal Icing.

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Whole Grain Cookies

1 1/2 cups butter
2 cups packed brown sugar
1 egg
1 cup whole wheat flour
3 cups all-purpose flour
2 tsp. cinnamon
1/2 tsp. nutmeg
1/4 tsp. cloves
1 tsp. ginger
1/4 tsp. baking soda
1/2 tsp. salt

In a standing mixer cream butter and sugar. Add egg and beat until light and fluffy. In a separate bowl, whisk flour with spices, soda and salt. Slowly add to creamed mixture. Mix well. Divide dough in half. Lightly dust with flour, then flatten each half between two sheets of parchment paper and roll out to 1/4 inch thickness. Chill for 20 minutes. Slowly pull one sheet of parchment off and lightly flour dough. Put parchment back, flip over the dough and repeat. Cut out each Whole Grain cookie then flip OVER the cookie dough to imprint the wood grain texture.  Bake at 350 degrees for about 10 minutes, or until edges are slightly golden.

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GingerDead Cookies

3 1/4 cups all-purpose flour
1/2 tsp. baking soda
1/4 tsp. salt
1 tsp. ground cinnamon
2 tsp. ground ginger
1/4 tsp. ground cloves
1 cup butter, softened
3/4 cup (packed) brown sugar
1 large egg
1/2 cup unsulfurized molasses (I used Grandma's brand)

Preheat oven to 325 degrees. Combine flour, soda, salt and spices. Whisk well to combine. In another large bowl, cream butter and sugar with electric mixer on medium speed for about 3 minutes. Scrape down sides of bowl and add egg and molasses. Beat on medium speed until smooth. Scrape down sides again and then add flour mixture. Mix on low speed just until combined.

Split dough in half or thirds, and roll each glob between two sheets of parchment paper to about 1/4 inch thickness, and chill for 30 minutes. Remove from refrigerator, and carefully lift off one sheet of parchment, then lightly dust the dough with flour. Replace the parchment, flip over and repeat.

Cut, stamp then bake on an ungreased cookie sheet for 12-14 minutes or until cookies begin brown around the edges. Leave plain or fill each cookie with Royal Icing.

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Chocolate Munchstache Cookies

1 cup butter
2/3 cup granulated sugar
1/2 cup brown sugar
1 egg
1 tsp. instant espresso dissolved into 2 tbsp. warm water (or 1tsp. strong brewed coffee)
1 tsp. vanilla extract
1/2 cup cocoa powder
3 cups all purpose flour
1/2 tsp. baking soda
1/4 tsp. salt

Preheat oven to 350 degrees. In a standing mixer, cream butter and sugars until light and fluffy. Add egg, espresso and vanilla. Mix well. In a separate bowl, whisk dry flour, cocoa powder, baking soda and salt together. Add dry ingredients about 1 cup a time to the butter mixture. Mix until flour is completely incorporated.

Split dough in two or three balls, and roll each half between two sheets of parchment paper to desired thickness, and chill for 30 minutes. Remove from refrigerator, and carefully lift off one sheet of parchment, then lightly dust the dough with flour. Replace the parchment, flip over and repeat.
Cut, stamp then bake on an ungreased cookie sheet for 7 to 10 minutes (depending on size) or until cookies begin brown around the edges. Decorate as desired.

p.s. The Cookie Countess baked hers a little thicker — and on a stick!

 

 

13 comments so far »

Fred Sox Outing!

‎Posted August 14, 2012 in Behind The Scenes, Stuff We Like. Tagged with .

Last week the Fred staff took part in the 4th Annual Fred Sox Company Outing to Fenway Park. We had newbies, seasoned veterans, Sox fanatics, an intern, one interloper and a hitchhiker all join together to watch the Sox beat get clobbered by the Tigers. And what else did we do? WE STARTED THE WAVE! Yep. We were those people.

Fred, who forgot that he himself had tickets to see the game (in the good seats, natch) found out about our questionable deed and let out a disappointing sigh. "Who the @#$% starts a wave when the Sox are rallying?!?"

We do, Fred. We do.

Fred staff on the bus bound for Boston.

Our motley crew "loosening up" before the game.

Jason was unhappy because he had a flask of tequila down his pants and not in his belly.

Fenway Park view from the bleachers.

Our seats were exceptional during Detroit’s numerous home-runs.

Art department representin'! Carl, Liz, Tara, Jason, and Winsor.

Fred staff

To our left: Dee, Peter and Angela.

Fred staff

Paula and Deb clearly had a ball.

Jess and friend successfully rallied the fans.

Julio and Meagan started the second Wave.

So let’s root, root, root for the wrong team…*sing song*

Ooooh, Eeeee, Ahhhhh…Detroit scores again!

Customer Service representin’! Jess, Amanda and Jill.

Interpretive song and dance to the tune of Sweet Caroline.

We're famous!

Big THANKS to Fred for the tickets, dinner, drinks AND transportation to the game. He sure knows how to throw a company outing!

1 comment so far »

Lomokev

‎Posted February 06, 2012 in Behind The Scenes. Tagged with retailertesttag.

We're huge fans of Lomography here in the studio—you know, the REAL photos that the Hipsta-palooza iPhone app attempts to replicate. One of our favorite lomographers is Kevin Meredith, aka Lomokev, from the UK. We've been skulking around his Flickr site for quite some time, and one particular photo made us sooo happy we asked Kevin if we could use it on our 2012 catalog. And here she is!

Be sure to check out Kevin's work here and here, and consider licensing one of his photos for your next catalog cover! Below are a few of our other favorites.

1 comment so far »

Behind the Scenes

‎Posted August 18, 2011 in Behind The Scenes, Trade Shows. Tagged with .

Oh, sure, you say. That is one beautiful booth you have there. Well, it doesn't start out that way, kids. It actually takes us three days to get the booth ship-shape and ready for our customers. It all begins with a pleasant jaunt into the city, which for us takes about three hours. Or four. Or more, depending on traffic. There was a lot of traffic. The Javits Center, an architectural marvel to behold. There are shelves to assemble. Signage to stick. Products to place. Winsor and Paula debate the finer points of product placement. Oh, the labels. Every product has a label that needs to go near it. You want me to stick the labels where? Once all the product is up, the signs are up, and all the blessed labels are stuck, Deb gives the booth that "showroom fresh" vacuuming that only she can do. And she does it with a smile, even! See how pretty things end up? We get everything "just right"... ...then we hermetically seal it for your protection, until the next magical morning. You wouldn't want to mess with Liz. Nosiree, Bob! The next morning, we remove the barriers and invite our reps to peruse the booth and become acquainted with the layout and the new stuff. There's our rep Whitney and Deb again. Doesn't she clean up nice? And before you know it, the show opens and the booth is flooded with fine folks checking out the line. Hopping, just the way we like it! We hope to see you at one of our shows, where you will get a heapin' helpin' of our hospitality!

2 comments so far »